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Transitioning Between Advertising, PR & Marketing (Part 2)

March 25, 2015 by Curtin CEL Team

Transitioning Between Advertising, PR & Marketing (Part 2)

Continuing from Transitioning Between Advertising, PR & Marketing Part 1

Promotions in WA
In relocating back to Perth, I started a role as WA Promotions Manager for Event Cinemas. This was the only way I could see to stay in film in WA, and promotions was an area I actively wanted to pursue, having experience already in Advertising and PR.

My ability to manage multiple deadlines under a heavy workload was required on a day to day basis. My ability to network was also crucial as I was the only person on the ground in WA. I developed strong analysis and decision making skills at Event Cinemas and, although my manager was only a phone call away in Sydney, sometimes it’s too far. This was a great opportunity for me to develop on my own and trust my instincts. However, working autonomously has its challenges and after three years I pursued a role as an Agency Account Manager at The West Australian.

Reviving Networks
Relationships that I had built almost ten years ago were revived, in a way I came full circle and was now back working in a media outlet dealing with advertising agencies on a daily basis. The West Australian was a fun, fast paced place to work – the ability to work under pressure was essential.

‘Sales’ is all about relationships, an area I was now confident in. I highlighted my breadth of experience to The West in media, advertising, PR and promotions. I believe it’s an asset to have experience from several facets of the media and communications industry.

Putting it all Together
For the last 18 months I have been employed by Curtin University as a Marketing Consultant. This role requires knowledge and experience from everything I’ve done previously. We work to tight deadlines, create and build relationships with internal and external clients and I get to be part of the media and creative process which I love.

Looking back there were times when I thought I should have spent more time in each role to progress further internally but everything has led to where I am today, which is very rewarding and challenging. I wouldn’t be considered a guru of one particular thing but I enjoy having related but diverse experience plus grassroots knowledge of several areas across the Marketing, Advertising and PR industries.

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